“Stop Being Disrespectful by Low-balling Your Fees” eBook written by TJ Jefferson

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Most of us jump into business out of necessity and didn’t have a rhyme or reason as to how we came up with our pricing fees and structures. If we’re being honest, we aren’t making a real profit because we are significantly undercharging for the services we provide. If we’re undercharging that means we’re doing more work for very little money and that is disrespectful to our respective industries, to our families, and to ourselves. We’re in business to solve problems for our customers and to make a profit. If you’re tired of not making enough money to pay your personal and business bills, then this e-book is for you. I have a couple of fee formulas that will help put your prices in the range of the pros within your industry. And it will be based off two questions: How much do you want to take home? How much value will you include to justify your new fees?



You just started your business; perhaps, if you were like me then you had zero capital for your service-based business. I had just gotten laid off from my 9-to-5 and got an unemployment check max of $330 per week in the state of Georgia. I still have $700 rent and $300 car note plus insurance, which were the two major bills that offered no flexibility to pay a little here now and little there later. Not to mention, I still had electricity, cellphone, food and gas. Needless to say, I had very little to invest in my business. Don’t get it twisted, though, I had to make some concessions and invest in my business. I had to pay for a business license, logo, website, business cards little by little but I made it work. I didn’t know anything about business but I felt like, from my research, those were basics I needed to look legitimate to potential clients.

So trust me, I was desperate for paying clients, too. I know exactly how that feels. My first three clients were pro bono. I was building my portfolio for real. Then when I did get my first paid client, I did a horrible job. I got nervous….



“I have recently started this book and so far it has been super helpful giving me the tools and encouragement that I need to be confident in my fees.” – Chic Urban Mom Blog

“This book gets straight to the point, the authors style for me was a breath of fresh air and this books re-enforced what I’ve learned being in business for almost 15 years. This should be required reading for any service oriented business, regardless if you are just starting out and been doing business for years.” – Isaac Singleton, a professional photographer

“Small book packed with a lot of good information and advice. Great real world examples. I came away with a better understanding of determining my value and setting my fees accordingly. Would recommend this book for all first time small business.” – Ericka G., family physician


#HERoineLegacy Magazine- All Editions

Designed by:
Fresh Touch Publicity (2016)

B-Ez Graphix (2017 & 2018)

Tell Publishing (2019-2023)

We love honoring people while they’re still here! So we created the HERoine Legacy Magazine to do just that during Women’s History Month. We chose women to interview who we believe have fully taken advantage of the opportunities that women of our past have created for us to be able to just be themselves, to own businesses, preach the word, write books, lead professional organizations, etc. We’re honoring the impact of those brave women of our past. The HERoine Legacy magazine has been a hit and it only is released digitally in March. We use our foremothers as our cover girls- l-r: Rev. Addie Wyatt, Mary McLeod Bethune, Fannie Lou Hamer, Shirley Chisholm, Septima Poinsette Clark, Wilma Rudolph, Lorraine Hansberry and Cathy Hughes.

Read all of them HERE.